Carolina Curti's Resume
Professional Summary
Communications and Social Media professional with 10+ years of experience leading public-facing initiatives, community engagement, and digital content strategies across construction, real estate, nonprofit, and sports sectors. Proven ability to create high-performing social media content, including viral short-form video (165K+ views on TikTok), while building strong community relationships and delivering clear, engaging messaging. Combines a people-first approach with creativity, analytics, and hands-on content execution.
Core Skills & Expertise
- Strategic Brand & Marketing Leadership – Full-funnel marketing strategies that align with business goals and scale brand impact.
- Digital & Content Strategy – Expertise in SEO, digital storytelling, and channel-agnostic marketing campaigns.
- Multi-Channel Campaign Management – Skilled in social, email, paid media, and web strategies to drive traffic and ROI.
- Team Leadership & Collaboration – Mentor and collaborator across internal teams and external vendors.
- Data-Driven Decision Making – Proficient in campaign analytics, KPIs, and budget optimization.
- Community & Destination Marketing – Deep understanding of tourism and local engagement strategies.
- Email Marketing & CRM Automation – Experienced with HubSpot, Mailchimp, and automated nurturing flows.
Professional Experience
Marketing & Communications Coordinator, Interior Elite Contracting | Kamloops, BC | April 2025 – January 2026
- Led social media strategy and content creation, producing short-form video content that reached 165.5K+ views on TikTok and significantly increased brand visibility
- Supported community engagement initiatives including sponsorships, local events, and outreach activities throughout Kamloops
- Developed communication materials for websites, email campaigns, and social media platforms
- Collaborated with internal stakeholders to align messaging with business goals and community initiatives
- Coordinated communication plans for service launches and public-facing campaigns
- Managed website updates to improve usability, accessibility, and user experience
- Built reporting frameworks to track engagement, user behavior, and campaign performance analytics